POP Montréal 2020 Branding Guide

POP Montréal is an annual international music festival that showcases emerging musical acts and celebrated artists from around the world. I was hired to design a new branding guide for the 2020 festival and calendar year. This year, we were looking towards a minimalist design language while reflecting themes of sustainability, nature, and the Montréal landscape. I aimed to preserve POP Montréal’s signature modern but retro style with a new flare for distorted patterns and classic shapes.