BIXI Montréal is a public bicycle sharing system serving Montréal, Quebec, Canada. Launched in May 2009, it is North America’s first large-scale bike sharing system. BIXI is a hybrid between “bicycle” and “taxi” to underline the concept of being able to use a bicycle just like a taxi. The name was coined by Michel Gourdreau who won a public competition to find the best name for the service when it was first introduced. The prize for the winner was a BIXI pass for life.